Instead, pick formats like JPG, a universal format that’s ideal for all sorts of online purposes. Stay away from formats like PNG, which hold a lot of background information that’s useful for image editing but otherwise unnecessary baggage. Simple, easily transferable formats are the best. Image format is important because it dictates how much information the image holds, and how fast it loads. If you don’t have any cropping tools that you already use, there are free online tools like Pixlr that can help you out with choosing aspect ratios and cropping accordingly. If you have a great image but it isn’t a 3:2 ratio, this is easy to fix with cropping tools. When choosing dimensions, stick with the tried-and-true 3:2 ratio, which will be the best choice in most situations: If you are taking a full screenshot as part of an explanation, it’s all right to play loose with your ratios to get all the information you need. How big should your image be? What shape should it be? Generally speaking, unless you are providing a very detailed image as part of a guide or large layout, you don’t want images much beyond 2000px for a background image, and 1200px for an image within your content: If they get much larger, the image may take too long to load (more on this in a bit). Don’t steal images from other sites unless they are free to use, and try not to re-use images that have text or watermarks overlaid on them. Anything you can take or create yourself is great. Note: Images don’t have to be original, but they should be as original as possible. Online image libraries are stocked with a ton of very specific images that are all well tagged, so if you post frequently and find it hard to get relevant content, you may want to get a subscription for something like Shutterstock. Infographics, diagrams and illustrations are also great choices. When possible, take images of your own products, services, sites, or people-in-action to use. When in doubt, try to choose images of expressive people involved in activities related to your content – a friendly human face will always feel more “right” to viewers than a basic landscape. Use images to further explain what you mean or showcase what you are talking about. Your image should always inform your content. While having images is very important for your content, choosing random images is not a good idea. Make Sure Your Images Are Relevant to Your Content We’re helping out with this handy guide on the top image optimization habits everyone should master, and why these particular practices are so important. The good news is that image SEO is easy to learn, fast to apply, and once your team adopts good image habits they will always be there. You can’t neglect how your images are formatted, tagged and described if you want to improve your page ranking (and your content absolutely needs images to succeed). In fact, changes Google has made in the past couple of years have made images more important than ever to overall SEO optimization. Let’s start with the most important point of all: Image SEO matters. Problems With Your Social Media Strategy.Google My Business Reviews: A Step-by-Step Guide.Benefits of Outsourcing Social Media Management. How to Promote Your Event on Social Media.Is It Time To Increase Your Social Media Ad Budget?.Things to Consider Before a Website Redesign.Tools for Website Accessibility Testing. The Complete Guide on Web Accessibility.The Ultimate ADA Compliant Website Guide.Get Your Company Found in All of the Online Searches.
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